The Ultimate Guide to Motherhood App Coming Soon ...
Feel more support, calm, organised and confident in mum life
About Us
Motherhood is beautiful, but it can also feel overwhelming, exhausting, and lonely.
Motherly was created for the mums who love their children deeply… but sometimes feel like they’re barely keeping up ✨
The mums who are doing everything, running households, building careers, raising tiny humans, managing emotions, sleepless nights, mental load, and invisible pressure, often without
enough support 💜
We see you.
And you deserve more.
Motherly is your safe space to breathe💆🏽♀️
Our mission is simple: to make motherhood feel calmer, clearer, and more supported, one day at a time 💜
We bring together practical tools, gentle guidance, and emotional support in one place, so you don’t have to search everywhere for answers, reassurance, or help.
Your Calm Era Starts Here ✨
Join the mums choosing calm over chaos.
Structure over overwhelm.
Support over doing it all alone.
Be the first to know when Motherly launches, and step into a softer,
more supported way to mum.
Frequently Asked Questions
Please reach us at hello@motherly.au if you cannot find an answer to your question.
Last Updated: 25 February 2024
This Privacy Policy describes how MOTHERLY CO PTY LTD (“Motherly”, “we”, “us”, “our”) collects, uses, stores, discloses, and protects your personal information in accordance with:
• The Australian Privacy Act 1988 (Cth)
• The Australian Privacy Principles (APPs)
• Apple App Store Privacy Requirements
By using our application or website (“Services”), you agree to this Privacy Policy.
1. About Us
Business Name: MOTHERLY CO PTY LTD
Email: hello@motherly.au
Country of Operation: Australia
We are committed to protecting your privacy and managing your personal information transparently and responsibly.
2. Personal Information We Collect
We may collect the following types of personal information:
2.1 Account Information
• Full name
• Email address
• Profile image
• Login credentials
• Consent records
• Interaction data
• Feedback and communications
• Subscription and billing status (via app stores)
2.2 User-Generated Content
• Photos
• Videos
• Messages
• Forum posts
• Comments
This information is stored securely on our servers.
2.3 Technical and Device Information
• IP address
• Device type
• Operating system
• Browser type
• Time zone
• Cookies and identifiers
• Usage data
2.4 Sensitive Information
We do not intentionally collect sensitive information as defined under the Privacy Act. If such information is provided voluntarily, it is handled in accordance with this Policy.
3. How We Collect Information
We collect information when you:
• Register an account
• Use the App
• Upload content
• Communicate with us
• Participate in forums
• Interact with advertisements
• Use cookies and tracking technologies
4. How We Use Your Information
We use your personal information to:
• Provide and manage Services
• Verify identity
• Deliver personalised content
• Manage subscriptions
• Improve platform performance
• Communicate with you
• Send service updates
• Comply with legal obligations
• Prevent fraud and misuse
We only use your information for lawful and reasonable purposes.
5. Marketing & Communications
We may send you marketing communications where permitted by law.
You may opt out at any time by:
• Using the unsubscribe link
• Updating app preferences
• Contacting us at hello@motherly.au
6. Public Forums & Community Areas
Information shared in public forums may be visible to other users.
We are not responsible for personal information you voluntarily disclose in public areas.
7. Disclosure of Personal Information
We may disclose your information to:
• Technology service providers
• Cloud hosting providers
• Analytics partners
• Payment processors (Apple/Google)
• Legal authorities (where required)
We do not sell your personal information.
8. Overseas Disclosure
Some service providers may store data outside Australia.
Where this occurs, we take reasonable steps to ensure compliance with Australian privacy standards.
9. Data Security
We implement reasonable security measures including:
• Encryption
• Secure servers
• Access controls
• Regular system monitoring
However, no system is completely secure.
10. Data Retention
We retain personal information only as long as necessary for:
• Service provision
• Legal compliance
• Dispute resolution
• Business operations
When no longer required, data is securely deleted.
11. Access & Correction (APP 12 & 13)
You may request:
• Access to your personal information
• Correction of inaccurate information
Contact: hello@motherly.au
We respond within a reasonable timeframe.
12. Apple App Store & Tracking Transparency
We comply with Apple’s App Tracking Transparency (ATT) framework.
Where required, we will seek your permission before:
• Tracking activity across apps
• Using data for targeted advertising
You may manage tracking permissions through your device settings.
13. Cookies & Analytics
We use cookies and similar technologies for:
• Performance monitoring
• Usage analytics
• Personalisation
You may manage cookie preferences through your device or browser.
14. Children & Minors
Our Services are not intended for children under 16.
We do not knowingly collect personal information from minors.
If we become aware of such collection, we will delete the information promptly.
15. Account Deletion
You may delete your account at any time.
How to Delete:
📧 Email: hello@motherly.au
Subject: Delete My Account
Or via App:
Dashboard → Settings → Delete Account
Please cancel subscriptions first.
After Deletion:
We remove:
• Name
• Profile image
Some forum activity may remain for legal and administrative purposes.
16. Complaints & Privacy Concerns
If you have concerns about privacy, contact:
We aim to resolve complaints within 30 days.
If unresolved, you may contact:
Office of the Australian Information Commissioner (OAIC)
17. Changes to This Policy
We may update this Privacy Policy from time to time.
Significant changes will be communicated via email or in-app notice.
18. Contact Details
MOTHERLY CO PTY LTD
Email: hello@motherly.au
Australia
Terms and Conditions of Use
Welcome to Motherly’s Terms and Conditions of Use (these “Terms”). This is a contract between you and MOTHERLY CO PTY LTD (“Motherly”, “we”, “us”, “our”).
We want you to be aware of your rights and our rights before you use the Motherly application or website (“App”). Please take some time to read these Terms before enjoying the App. By accessing, viewing, or using the App, you agree to be legally bound by these Terms.
If you have any questions about these Terms, our App, or website, please contact us at:
1. Application Rules
Before using our App, you must register for an account (“Account”). To create an Account, you must:
1. Sign up by providing your first name, email address, and password
2. Be at least 16 years old
3. Be legally permitted to use the App in your country
If you create an Account, you authorise us to access, display, and use certain information from your Facebook, Google, or Apple account (such as profile pictures and basic account details), where applicable. For more information, please refer to our Privacy Policy.
You may not:
• Use another user’s Account without permission
• Create duplicate accounts unless requested by us
• Misuse or impersonate other users
You may deactivate your Account at any time via the Settings section in the App. If you would like your data deleted, please contact: hello@motherly.au
We reserve the right to suspend or terminate any Account at our discretion without prior notice. If applicable, subscription payments will cease at the end of the billing period.
2. Types of Content
There are three types of content on the App:
1. Your Content – Content you upload
2. Member Content – Content uploaded by other users
3. Our Content – Content created by MOTHERLY CO PTY LTD
Prohibited Content
We do not allow content that:
• Is offensive, abusive, or harassing
• Is obscene, pornographic, or degrading
• Promotes hate, racism, or discrimination
• Encourages illegal activity
• Is defamatory
• Is commercial spam or advertising
• Contains malware or harmful code
• Infringes intellectual property or privacy rights
• Shows individuals without their consent
We operate a zero-tolerance policy toward prohibited content.
Your Content
You are responsible for all content you upload and agree to indemnify MOTHERLY CO PTY LTD from any claims related to it.
You must not post personal or financial information (including addresses, phone numbers, banking details, or emails).
Public forum content may be visible to other Australian users. Please consider carefully before sharing, particularly content involving children.
By uploading content, you grant us a non-exclusive, royalty-free, perpetual Australian licence to use, modify, distribute, and display your content for App-related purposes.
You agree not to upload content that:
• Violates laws
• Infringes rights
• Contains harmful software
We reserve the right to remove content at our discretion.
Our Content
All intellectual property on the App belongs to MOTHERLY CO PTY LTD or our licensors.
You are granted a limited, personal, non-transferable licence to use Our Content for personal use only.
You may not:
1. Sell or distribute Our Content
2. Use our branding without permission
3. Create derivative works
4. Use content for unlawful purposes
All rights are reserved.
3. Restrictions on Use
You agree not to:
• Harass other users
• Scrape, copy, or replicate the App
• Attempt unauthorised access
To report abuse, contact: hello@motherly.au
4. Public Forum Community Guidelines
Users must follow the same content standards outlined in Section 2.
We reserve the right to remove content and terminate accounts that breach these guidelines.
5. Privacy
Your personal information is handled in accordance with our Privacy Policy.
6. Third-Party Stores & Premium Services
The App may integrate with third-party platforms such as Apple and Google.
Premium subscriptions may be purchased via app stores at:
• Monthly: $19.99 AUD
• Annual: $169.99 AUD
• 7-day free trial (first purchase)
Payments are managed by Apple/Google. Refund requests must be directed to them.
Subscriptions automatically renew unless cancelled.
We are not responsible for third-party services.
Price changes may occur, with notice provided where possible.
7. Disclaimer of Liability
The App is provided “as is” and “as available.”
Content is for general information only and does not replace professional advice, including medical advice.
Always consult qualified professionals where appropriate.
We do not guarantee accuracy, completeness, or uninterrupted access.
8. Limitation of Liability
To the maximum extent permitted by law, MOTHERLY CO PTY LTD is not liable for indirect, incidental, or consequential damages.
Our total liability will not exceed the amount paid by you in the previous six (6) months.
This does not exclude liability for:
• Death or injury caused by negligence
• Fraud
• Matters that cannot be legally excluded
9. Security Measures
Users must maintain strong passwords including:
• Special characters
• Numbers
• One uppercase letter
• One lowercase letter
10. Updates to Terms
These Terms were last updated on 25 February 2024.
We may update these Terms at any time. You will be notified by email of significant changes.
11. Contact Us
For any questions, concerns, or requests regarding these Terms or your subscription, contact: